The iPhone itself has become a phenomenon, and now accounts for more mobile web traffic than any other handset. With one of the most advanced mobile web browsers, incredible hardware features, burgeoning user base, and a proven business application platform, the iPhone should be an integral part of your marketing strategy.

Adoption of smart phones has been an incredible trend over the last 12 months or so. Your visitors are increasingly using their smart phones to browse the internet. So the time is right to provide your content for them via this new marketing channel.

There’s never been a better time to embrace the mobile platform.

Why bother with mobile?
According to comScore, Inc., a leader in measuring the digital world, the “smartphone market in Europe showing that smartphone adoption in the major European countries (U.K., France, Germany, Spain, Italy) has grown 32 percent versus a year ago to 51.6 million subscribers”. It goes on to note that “The U.K. market strongly leads in growth of smartphone adoption over the past year, growing 70 percent to more than 11 million subscribers”.

Growth in the use of smart phones will lead to a surge in mobile content and data consumption. Such market dynamics offer a substantial opportunity and underscore the importance of competing for customers now to engender long-term loyalty.

Meet your customers’ needs no matter where they are by making your services and content available on mobile websites and native mobile applications.

Apple, the Apple logo, iPhone, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPad is a trademark of Apple Inc. App Store is a service mark of Apple Inc.